How long does it take to set up UTMNow?

The setup process is automated and typically takes less than 15 minutes. Simply add hidden fields to your forms, and UTMNow handles the rest.

What attribution data does UTMNow track?

UTMNow captures which channel your leads come from (e.g., Paid Search, Paid Social, Organic Search) and provides detailed attribution data such as campaign, ad group, and keyword information.

It also records the first page a lead visits on your site (e.g., example.com/blog/how-to-license-music) and categorizes the page type (e.g., Blog).

When a visitor first lands on your website, UTMNow looks at various technical details:

• UTM Parameters: Checking for UTM parameters in the URL.
• Referrer Domain: If no UTM parameter is present, examining the referring domain (information passed by the browser indicating the previous page).

Then, UTMNow categorizes visitors to your website into a series of ‘Channels:

• Organic Search: Non-paid visits from search engines (Google, Bing, Yahoo, etc.).
• Referral: Visits from links on other websites.
• Organic Social: Visits from social media links (Facebook, Twitter, LinkedIn, etc.).
• Email Marketing: Visits from email campaign clicks.
• Paid Search: Visits from paid search ads (e.g., Google AdWords).
• Paid Social: Visits from paid social ads (e.g., Facebook Ads).
• Display: Visits from display ad campaigns.
• Affiliates: Visits from affiliate referrals.
• Direct Traffic: Visits with no referring source or tracking URL.
• Other Campaigns: Visits from campaigns with URL parameters not categorized as social, email, paid search, affiliates, or display.

In addition, UTMNow provides a Channel Drilldown which offers multiple layers of insight:

• Channel: Provides a top-level view (e.g., Paid Search), helping you identify the most effective marketing channels.
• Channel Drilldown 1: Adds further detail (e.g., Name of Search Engine), giving context to the channel's performance.
• Channel Drilldown 2: Offers the next level of detail (e.g., Campaign Name), allowing for precise campaign performance tracking.
• Channel Drilldown 3: Provides the finest level of detail (e.g., Ad Group Name), enabling granular analysis and optimization.

Will UTMNow work with the platforms I already use?

Yes, UTMNow integrates with major marketing tools, forms and CRMs to give you the marketing attribution information you need, where you need it.

We already support the following integrations:

• CRM Integrations: Salesforce, Microsoft Dynamics, Zoho CRM, Pipedrive, Freshsales, Sage CRM, Leadsquared, Copper CRM, Nimble CRM, Agile CRM, Nutshell CRM, SugarCRM, Keap, Perfex CRM, Highrise, Hubspot CRM, Close
• Form Builders: Gravity Forms, Jotform, Typeform, Wufoo, GetLeadForms, 123 Form Builder, Elementor, Formlets, Formsite, Paperform, Formidable Forms, Ninja Forms, Zoho Forms, WPForms, Fluent Forms, Forminator, Tally Forms, FormAssembly, WS Form, Fillout, Avada Forms
• Analytics: Google Data Studio, Tableau, Power BI, Mode, Good Data, Domo, Looker
• Billing & Payments: Stripe, Braintree, Zuora, Fastspring, Paddle, Chargify, Recurly
• Scheduling: Acuity Scheduling, Calendly
• Website Builders: WordPress, Wix, Squarespace, Webflow, Bitrix24, Weebly, Tilda, Bubble, Kentico, Typo3, Leadpages, Sitecore, Joomla, Drupal
• Others: Zendesk Sell, ProfitWell, Chartmogul, SaaSOptics, Instapage, Unbounce, Sendinblue, Constant Contact, Campaign Monitor, Mailchimp, High Level

Is there a long-term contract required to use UTMNow?

No, UTMNow operates on a month-to-month subscription basis. We offer a 7-day free trial. And you can cancel anytime without any long-term commitment.